Watches Retailer, Amman: 63,731 Profile Views and 1,601 Calls from Google Maps
The watches retailer had been operating in Amman's retail market for years, building a loyal customer base through word of mouth and physical footfall. Their shop was well-known among regular customers, and the quality of their inventory had earned them a strong local reputation. But their Google Business Profile — the first thing a potential customer sees when searching 'watches store near me' on Google Maps — was incomplete and unoptimised. Missing working hours meant customers could not tell whether the shop was open before making the trip. No WhatsApp link meant an obvious and widely-used contact channel in the Jordanian market was unavailable. Absent social media links and sparse business information gave Google less context about the business, reducing its visibility in local map results relative to competitors with better-maintained profiles. The result was a business that was well-known among existing customers but effectively invisible to the large pool of new customers searching for watches in Amman every week.
Since optimising our Google Business Profile, everyone searching for a watches store near them finds us on Google Maps. We couldn't be happier with the results.
The Challenge
In Amman's retail landscape, local search is often the first point of contact between a business and a potential customer. Someone planning a shopping trip, or simply walking through a neighbourhood, will search 'watches near me' or 'ساعات قريب مني' and act on what Google Maps shows them — the top results, the opening hours, the photos, the contact options. A business that does not appear prominently in those results, or whose profile is missing key information, loses that customer before the first word is ever exchanged. The challenge was not one of product quality or customer service — the retailer excelled on both counts. The challenge was purely one of digital presence: a well-established business with an under-invested Google profile, ceding new customer discovery to competitors who had taken the time to optimise their local listings.
Our Approach
- Complete Google Business Profile audit — identifying every missing or incomplete field and benchmarking the profile against competitors ranking in the Amman watches category
- Full business information completion — correct address, primary and secondary phone numbers, business categories, service areas, and business attributes
- Working hours configuration across all days of the week, including special hours for Jordanian public holidays and Ramadan
- WhatsApp business number added as a direct contact action from the profile, reducing friction for customers who prefer messaging over calling
- Social media accounts linked to the profile, giving Google additional signals about the business's online presence and legitimacy
- Profile description optimised for local search relevance — written to match the search terms Amman customers use when looking for watches retailers
Timeline & Phases
The Google Business Profile optimisation was completed in the initial weeks of the engagement. Unlike organic SEO — which typically takes three to six months before meaningful ranking movement appears — a well-optimised local profile can begin generating visibility and interactions within weeks of going live. The performance data shown covers November 2025 through April 2026, a six-month window during which the fully optimised profile consistently delivered profile views, direct calls, and direction requests from customers searching for watches retailers across Amman.
Key Takeaways
- An incomplete Google Business Profile is effectively invisible — Google consistently surfaces well-optimised profiles above thin ones in local map results, regardless of how long a business has been operating.
- WhatsApp is a critical contact channel in the Jordanian market — adding it as a direct action on the profile significantly lowers the barrier for customers to make first contact.
- Working hours are non-negotiable — customers who cannot confirm a shop is open will not make the trip, regardless of how convenient the location is.
- Local SEO delivers results faster than organic SEO — profile improvements can start generating calls and direction requests within weeks, making it one of the highest-return early investments for physical retail businesses.
Proof — Google Search Console Data
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